The consumer as character in your brand narrative
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, page 130
Good stories have well constructed plots
Legendary Brands, Unleashing the Power of Storytelling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, page 135.
Brand agents as characters
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, pages 132-134
Drawing from genre and myth
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, pages 135-138
Creating material for a brand bible
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, pages 124-125
What is meant by tension in a scene?
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 72
How do you build tension?
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 73
How do you release tension?
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, pages 73-74
So how do you release tension?
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 73
Intersection
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 90
Elephant in the Room
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, pages 90-91